I first met our owner, Gary Moss, for lunch at a restaurant in Cleburne where he owns other radio stations. We drove from Cleburne to Waco to visit 1660ESPN Radio in Waco and we talked about everything, goals, sales opportunities, and life.
He told me on that late-June day, "I want you to build a regional giant, including Waco and other places we're about to invade with new frequencies."
I asked him if he'd let me "run" and make decisions that worked in a similar duel-market like Tyler/Longview and even Lufkin/Nacogdoches.
Very simply he said, "Yes."
I will give you all the tools you need and let's take care of Waco and then move on to Killeen/Fort Hood and keep growing.
Well, that's what we're trying to do, 1660ESPN Radio is now ESPN Radio-Central Texas and we have other goals in other cities. But, we're focused on greater-Central Texas right now.
You'll always hear me say we have work to do, and we do---but we're slowly but surely finding our niche throughout the area, not just Waco.
We've constantly hosted our show or game broadcasts from Waco, Temple, Killeen, and tonight in Lorena.
We've been in Lorena before for the HS Football game between Lorena and China Spring.
But, that was football...we're continuing commitment to some high school basketball. We're blocked out from any games the week of February 14th-20th because of previous programming commitments with Baylor. But, we'll be back the week after with some playoff games.
It's been another great week, new sponsors, pretty good guests, meeting more and more of the great people in Central Texas.
Thank you for listening when and if you do, and have a great weekend.
David Smoak
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