What a huge week this could/will be...?

This week is going to fly by and when it does we'll have added new sponsors, created more energy and added more promotions for our station.

We're serious about infiltrating Central Texas to the south, Killeen, Fort Hood, Copperas Cove, Temple and Belton.

Why wouldn't we be serious?

We've added the frequencies to cover that area...and now we're spending more and more time in the southern part of our region.

Paul Catalina and I were live from Automax Hyundai in Temple again on Friday and then stayed around to broadcast the Belton @ Harker Heights boys basketball game. It turned out to be a pretty good one, Harker Heights remained unbeaten in 12-5A with a 71-67 victory.

Paul and I will be right back in Killeen on Tuesday, live at Fuddrucker's in Killeen, and then it's Copperas Cove @ Ellison right afterward.

We'll also broadcast Midway @ Killeen on Friday night.

We have two crucial meetings this week, one with a sponsor, another with an administration that could set us up for some huge revenue increase and exposure.

We're awaiting decisions from two additional administrations on some programming contracts that we've already discussed, either offered or countered and awaiting final counter. It's a fun part of the business as I continue my goal of understanding the administration end of running a radio station.

I received our sales figures for January and we're up 40% from this time a year ago. I'm so proud of our sales staff, Terry, Rich, Becky, Bill, Linda, Andee and Casey. Some of them have been in radio sales quite some time, some are learning the ropes.

We've also all but sold out our Academic All-Stars program honoring the elite student-athletes in Central Texas later this spring.

We'll send out the nomination packets to 65-70 Central Texas high schools this week, give them until March to return the nominations, sift through the nominees throughout April, announce the final team on Monday, May 2nd...which just so happens to be my birthday (50-something)!

We'll host our banquet in late-May, guest speaker, honor the winners and hopefully get some good media coverage as well.

We're working towards what we need with our Super Bowl XLV coverage in Dallas. I've told Paul, Jason, Zach and others who will be involved that I'll be pushing them all week to make sure we're ready, set, locked-and-loaded.

None of them have ever been to a Super Bowl or covered the "Week of Events" so they're in for a tweet, well---it's high-energy, intense and a media meat market.

David Smoak