Wednesday, July 14, 2010

1660ESPN is now Waco's Official Dallas Cowboys Radio Station

We were committed to covering the Cowboys wall-to-wall when I arrived in late-June, but this week, we secured the rights to the Cowboys game broadcasts and additional weekly programming.

We were already committed to broadcasting live from Cowboys Training Camp in San Antonio, and we have weekly segments confirmed with Mickey Spagnola, Brad Sham, Jay Ratliff, Jennifer Floyd-Engel and Tim MacMahon to discuss the Cowboys.

Now, we're the official Cowboys affiliate in Waco and that can only take it up a notch.

This opportunity literally came out of nowhere on Monday afternoon and we're excited to add the programming to 1660ESPN Radio in Waco.

But, we're not finished, we have more on the horizon.

David Smoak

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